Today, knowing the key fundamentals of quantitative and qualitative are table stakes for researchers. Gone are the days of specializing in just one or the other.

Today’s organizations are competing with one thing: Consumer Insight. The organization’s ability to leverage insight to craft meaningful messages, experiences, and products or services is what will set them apart. Qualitative and quantitative are no longer mutually exclusive. They must work together.

Is this presentation, using a case study as the core content, Jim Whalen will review how qualitative and quantitative can be combined in real-time to offer powerful iteration, deliver value, and create competitive differentiation.