Market Research Exchange of Central Ohio Member Meeting
Guest Speaker Michael D. Smith, Professor of Information Technology and Marketing at Carnegie Mellon University
His recent article in the Harvard Business Review demonstrates new ways to use “Big Data” in creative ways. He will present how he has utilized analytics to help drive business decisions in the creative industry of TV and movie production. Link to the HBR article below.
Data Can Enhance Creative Projects — Just Look at Netflixhttps://hbr.org/2018/01/data-c...
includes admission and lunch
